When Isabel Peña dreamed of becoming a jewelry designer , he did not imagine to what extent his family would be present in his professional development. It was like this D’Lujo, his first signature , began to reflect a legacy that, in 2021, he wanted to make a protagonist.


It is something that he has achieved with a change of direction that looks to the future, but also to the past. His current goal is to pay tribute to those women in your life that have inspired their passion, this is how Sibela was born .


The new jewelery brand combines the letters of his own name and that of his mother , Maria Isabel. But also that of his great-grandmother and great-great-grandmother. And the reasons could not be more emotional: the first, remember his family legacy and the second, celebrate the role of his mother in their professional development.


As since she was little, Isabel used to go to her mother's jewelry box to put on her favorite pieces, Maria Isabel was her firstinfluencer . That gesture that we have all made at some time, became one of his sources of ideas.


Too his grandfather and his father they got him interested in creating the jewels. It was they who turned those pieces into reality that Isabel found in her family's jewelers. With your participation, the circle of a legacy in which your entire family is involved is closed: they created the spectacular accessories and they wore them, passing them from generation to generation.


Sibela arises from that cross between her current tastes and the accessories that belonged to her mother, whether they were new or inherited. A point of union for mothers and daughters -or even grandmothers-, which resists the passing of trends thanks to its aesthetics and high quality.


To this day, in Isabel's jewelry box, the jewels from over a hundred years ago from your grandmothers (devised by his grandfather and father), with creations that she has made herself . Because it is that elegant and timeless line that he has wanted to reflect in the designs, also pouring out the affection he feels towards the people he most admires in his family.



The best example is the Deep Sea ring (link) , a piece that connects with her grandmother's collection. She had a ring with a very large stone in blue surrounded by white diamonds, like Lady Di's. As being small, they did not let her wear it, the jeweler created her own version that she could wear. After recreating the design of her family, she made it possible for other women to feel thata connection to iconic jewelry that, at the same time, are within reach of any pocket.


After becoming one of the favorite pieces for her clients, Isabel he continues to look at the taste of the women in his family . In fact, in the next collection, another design will arrive for which her grandmother's jewelry box once again served as inspiration


As the fourth generation of one of the most important jewelery families in the country, Isabel has found the way to adapt to the new times while maintaining the essence of your firm . Jewelry has changed. Before you only had one ring for life. Now you want jewelry that reminds you of those special occasions in which they have been given to you, says the jeweler.a.


¿The secret to making your creations a success Aunar the majesty of the great jewels from generations ago with a modern twist , which allows them to be perfect to wear both on special occasions and on a day-to-day basis.


Isabel Peña